Creative campaigns.Smarter systems.Stronger pipeline.

Miles Beard, demand generation marketer
Follow me on LinkedIn

I'm Miles, a B2B marketer with 7+ years of experience building full-funnel campaigns, sharper systems, and creative that earns attention.

$540kAnnual ad budget for the current year
$10.25MMarketing-generated pipeline in FY2026
$5MPipeline influenced by LinkedIn Ads in FY2026

About me

By day, I lead paid advertising, organic social, and employee advocacy at NTT DATA Business Solutions. By night, I help start ups with HubSpot and LinkedIn ads.And I'm a dad 24/7.

I'm a demand generation marketer who likes the whole puzzle: finding the audience, shaping the message, launching the campaign, and proving what worked.

Demand generationPaid socialPaid searchMarketing operationsOrganic socialEmail marketingSEOGraphic design

Services I offer

LinkedIn ads

Consulting fee$500/month

Ideal for companies spending up to $10,000 per month that need hands-on help building and executing the entire campaign set up as well as weekly and monthly reporting.

What's included:

  • Strategy and execution with campaign set up
  • Consulting on any current set up and best practices to follow
  • Monthly video calls and ongoing email support
  • ×Ad creatives

Only looking for an audit of your current set up?

Price: $250

  • Includes detailed Google Doc of potential changes and improvements that will be discussed on a call together
  • Review of campaign set up, areas to improve budget allocation, conversion set up issues, etc.
Contact to learn more

Tools and Platforms I use

Select a tool to see how it fits into my work.

CRM + automation

01

HubSpot

Campaign operations, lifecycle programs, reporting, and CRM administration.

Features

01r/LinkedInAds

Use the Insights tab to understand who your ads reach

A practical LinkedIn advertising tip featured by the community.

Read feature
02r/LinkedInAds

Exclude job seekers and higher education audiences

A targeting-exclusion tactic for improving campaign efficiency.

Read feature
03LinkedIn Ad Secrets

Build dynamic company lists in Campaign Manager

Featured in CAPAC.Pro founder Charles Murillon’s LinkedIn Ads newsletter.

Read feature
04Strategic B2B Marketing

Account-based marketing ideas worth following

Included in Thomas Allgeyer’s collection of standout B2B marketing insights.

Read feature

Case Studies

02SEO + social strategy2022—2023

On-Page SEO & Social Media Strategy for B2B SaaS

After a February 2022 rebrand reset the company’s web presence, I rebuilt the content and social strategy to recover search visibility and create a durable organic growth engine.

7.3×organic traffic · 390 to 2,833
13×ranking keywords · 75 to 981
$12.7kmonthly traffic value · from $196

How I approached it

  1. Reworked site structure and internal linking to make high-value pages easier to discover.
  2. Aligned top-traffic pages with the search terms the audience was already using.
  3. Used Google Analytics and Search Console data to shape new content around real demand.
  4. Built a weekday social cadence around product education, industry news, case studies, and employee stories.

More proof

42top-three keywords, up from six
135peak daily users, up from 28
90%+organic traffic driven by three pricing blogs
Drupal · Ahrefs · Google Search Console · Google AnalyticsView case study

Experience

01

Digital Marketing Specialist

NTT DATA Business Solutions
November 2024—Present
  • Helped the marketing team generate more than $10M in FY2025 pipeline across paid search, paid social, organic social, organic search, email, and direct traffic.
  • LinkedIn advertising influenced more than $8.8M in pipeline during FY2025.
  • Presented a new full-funnel paid advertising strategy to 50+ stakeholders; the approach was later adopted by the global marketing team.
  • Co-led a global marketing workshop on advanced paid advertising and LinkedIn targeting strategies.
02

Marketing Consultant

Freelancing

September 2024—Present
  • HubSpot admin and LinkedIn ad management for 10 clients
03

Digital Marketing Specialist

SEIDOR
April 2021—June 2024
  • Overhauled LinkedIn strategy with employee-led and product-specific content, increasing followers 45% between April 2021 and September 2022.
  • Revitalized organic traffic through keyword research and on-page SEO, increasing website users 275% from the first half of 2022 to the second.
  • Streamlined lead distribution workflows, cutting MQL qualification time 13% and helping sales focus on higher-potential leads.
04

Marketing Coordinator & Graphic Designer

Metrea · formerly Meta Special Aerospace
May 2019—February 2021
  • Grew LinkedIn from 18 to 2,000 followers—an 11,000% increase that expanded brand visibility and social presence.
  • Managed digital marketing for a company-wide rebrand in June 2020, strengthening brand awareness and customer retention.
  • Originated a $1M deal through an organic social post built in collaboration with engineering, sales, and leadership.

Recommendations

01
Miles is a special talent—well versed in all aspects of digital marketing. A true team member focused on what's needed to help the organization succeed.
Headshot of Mike Yehle

Mike Yehle

SEIDOR

02
Miles was great to work with. A real team player. I always admired the way he continued to learn and apply new tools and methods. Structured, organized and diligent in his tasks, he made my life a lot easier with anything and everything digital marketing.
Headshot of Keyla Zavala

Keyla Zavala

SEIDOR

03
Throughout his time with our team, Miles proved himself to be a hard-working, motivated, ambitious, charismatic, and reliable employee. I could always rely on Miles to handle a project from start to finish correctly and timely.
Headshot of Alisa Baez

Alisa Baez

Metrea Special Aerospace