02SEO + social strategy2022—2023

On-Page SEO & Social Media Strategy for B2B SaaS

A February 2022 rebrand reset the company’s web and social presence. I rebuilt the content, on-page SEO, and publishing strategy to recover search visibility and create a durable organic growth engine.

OutcomeOrganic traffic grew from 390 to 2,833, ranking keywords increased from 75 to 981, and estimated monthly traffic value climbed from $196 to $12,723.

7.3×Organic traffic growth390 to 2,833

13×Ranking keyword growth75 to 981

$12.7KMonthly traffic valueUp from $196

42Top-three keywordsUp from six

The challenge

Rebuilding after a rebrand

Throughout 2022, my goals were to increase website traffic and grow LinkedIn following and engagement. The company rebrand meant recreating website content, establishing a new social strategy, and recovering search-result positions held by the previous site.

On-page SEO

Making valuable pages discoverable

The first meaningful increase in Google search performance arrived during the summer. I optimized the website by adding relevant internal links, making the site structure more accessible, and aligning the highest-traffic pages with priority keywords.

Using Google Analytics and Google Search Console, I identified the queries driving traffic and shaped new content around the target audience’s real search behavior. Three pricing blogs ultimately accounted for more than 90% of organic website traffic.

Ahrefs chart showing organic traffic and traffic value growth throughout 2022 — Organic traffic and estimated traffic value climbed throughout 2022.

Ahrefs chart showing growth in organic keyword rankings throughout 2022 — Ranking keywords grew from 75 to 981, including 42 top-three positions.

Google Search Console report showing 19,400 clicks and 1.63 million impressions in 2022 — Google Search Console recorded 19.4K clicks and 1.63M impressions in 2022.

Google Analytics audience overview showing user growth during 2022 — Audience growth accelerated during the second half of 2022, reaching a peak of 135 daily users.

Organic social

A consistent, useful publishing rhythm

After the rebrand, the social strategy shifted to posting one or two times per day, Monday through Friday. The external content mix focused on educational resources, product blog posts, industry news, and case studies designed to drive qualified website traffic.

Internally focused content brought employees into the story through work anniversaries, new-hire celebrations, and other people-first moments that made the brand feel active and human.

LinkedIn analytics showing reactions, comments, reposts, and organic engagement rate — The new social cadence produced 11,574 reactions, 236 comments, and 1,221 reposts during the reporting period.

Performance

Proof of durable growth

Traffic

Organic traffic increased from 390 on March 1, 2022 to 2,833 on February 15, 2023—a 7.3× increase.

Keyword visibility

Ranking keywords grew from 75 to 981, while top-three keyword positions increased from six to 42.

Audience growth

Daily users increased from 28 on March 1, 2022 to a 2022 peak of 135 on November 28.

Tools used

DrupalAhrefsGoogle Search ConsoleGoogle Analytics

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